Samsung Galaxy M-Series smartphones, the long-rumored budget lineup from the South Korean Tech giant, have now been confirmed to launch on January 28. The company in a press release on Monday confirmed the launch date, adding that the Samsung Galaxy M-Series smartphones will be targeted at ‘young generation’ and feature ‘powerful’ displays, cameras, batteries, and processors.
The company confirmed the Galaxy M-Series smartphones will be available both via Amazon India exclusive and the Samsung Online Store on January 28,2019.
In an interview with Reuters, Samsung said that it is planning to launch the budget Galaxy M smartphone series first in India then to other countries, aiming to compete Chinese rivals such as Xiaomi in the world’s second-biggest mobile phone market.
As recently the Samsung has setup its production line in Noida India where the new M series is manufactured so first Made in India product we are seeing from company and significantly the prices will also be less as there will no import duty means good specification we will see in this M series at a reasonable price.
The South Korean company’s Indian market share by shipments has lagged Xiaomi’s in two of the three 2018 quarters for which data is available, according to technology researcher Counterpoint.
The three new M-series phones M10, M20, M30, which Samsung plans to sell only through its websites and Amazon.in, which will help the company to double online sales, the head of Samsung’s Indian mobile business told Reuters.
“The M series has been built around and incepted around Indian millennial consumers,” Asim Warsi said, adding that the phones will be rolled out globally after the Indian launch at the end of January.
Samsung Sales 2018 and upcoming planning.
Samsung’s mobile phone sales in India touched Rs. 373.5 billion ($5.3 billion) in the 12 months to end-March 2018, according to regulatory filings sourced by paper.vc, a business intelligence platform.
The India-made phones, priced from less than Rs. 10,000 ($141.80) up to Rs. 20,000, will carry chunkier batteries and features such as quick charging, Warsi said.
Last year it opened what it said was the world’s biggest mobile phone manufacturing plant on the outskirts of the Indian capital New Delhi as well as its biggest mobile phone store globally in Bengaluru.
“A lot of our insights, R&D and developments for consumers in India they have great connect with many other consumers in many other parts of the world,” Warsi said.
Samsung’s Indian business sells its phones through 250,000 retail outlets and more than 2,000 exclusive stores, with support offered by 2,000 service centers.